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The choice of the professionals

The versatile software developed by Anygraaf's personnel has altogether over 200 customers in Finland: newspapers varying from small local papers to newspapers with more than one hundred editors, printing offices, news agencies, image agencies and book publishers.

Customer oriented

Anygraaf views clients not as customers, but as partners. We define our success as the sum of our customers’. That’s why we take the time to listen to our customers and work with them to develop the tools they need to effectively meet their needs. We don’t build what we think is the best solution, we build what our customers tell us is the best solution to do their work.

Experience in system development

The team responsible for the development of Anygraaf products offers more than 20 years of experience producing solutions for the publishing industries. Today, more than 15,000 users of Anygraaf’s content and financial management systems are at work meeting their organizations’ publishing needs throughout Europe and North America.

AProfit – ad system

AProfit ad system has been designed for complete management of ad business. It enables an efficient control of ad customers (CRM) and produces versatile reports that support the ad business.

Efficient sales and contact follow-up

The customer register is a central part of the system. A simple and clear customer card includes all basic customer information; detailed data sheets are used for controlling all of the customer data.

The CRM section of AProfit includes a versatile calendar and marketing functions including customer information maintenance, budgeting, alarms, contract maintenance as well as production and targeting of marketing communications.

Easy ad booking

It’s easy and fast to book an ad with AProfit. Begin with the customer’s information, and then provide the size of the ad, placement specifications and publication date.

Flexible ad production

Ads can be produced in several ways. Simple line and millimeter ads can be done very easily by using Anygraaf’s Eddie software that can be started directly from AProfit.

Efficient invoicing

Invoicing material can easily be sent to service providers (for example Enfo or Itella). Material can also be printed or saved as a file. AProfit also produces electronic invoices in Finvoice format. Integration to accounts payable and receivable is defined by the customer.

Single Euro Payment Area (SEPA) began in January 2008 and institution of the system throughout Europe should be complete by the end of 2010. Anygraaf is ready to convert the software to fulfill the SEPA requirements.

Efficient and precise reports

Reports are created with Crystal Reports reporting software. Producing reports is easy and fast; reports can also be exported into external software, such as Microsoft Excel.

Additional system modules

The basic AProfit system can be expanded with ad tracking or customer self-service modules. AProfit also integrates with Anygraaf’s other products, thus enabling the use of a shared database.

Ad tracking

Ad tracking provides the status of ad material in real-time. The ad tracking module is like a material store that’s connected to AProfit ad system; the status information and colors used in ad tracking make it possible to emphasize and illustrate the status of production.

Anygraaf’s production, planning and tracking module, Planner, makes it possible to place ads on chosen pages. If an editorial system is in use, the contents and layout the ready-made pages can be tracked in Planner.

The Page makeup tool can be opened directly from the ad tracking system to create or update an ad, or ready-made material can be imported directly to the system. Similarly, it is possible to open previous ads and save them as new ones, either with or without edits. The system also enables the use of different kinds of image stores, so it is possible to attach a logo, for example, to an ad by simply dragging and dropping it from the logo store.

Self-service customer interface

AProfit’s self-service customer interface is an additional module for the AProfit ad system. Within this interface, customers can deliver ads via a web interface either directly to the publication, or to layout personnel. Customers can also browse their previously published ads. It is also possible for customers to either pay for ads, or request an invoice via the interface.

Compatibility with other Anygraaf systems

AProfit fully integrates with other Anygraaf software. This compatibility allows for a single customer database for both AProfit and the CProfit Circulation and Distribution System. The single database makes it simple to maintain data for ad and circulation and distribution customers; it also makes tasks such as controlling sample copies for advertising customers simpler.

Anygraaf’s editorial system (Doris/Neo by Anygraaf) also integrates seamlessly with the workflow solutions that are chosen.

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