Anygraaf USA :: News :: Belgian Weekly Selects Anygraaf Systems
FOR IMMEDIATE RELEASE
Belgian Weekly Selects Anygraaf Systems
ATLAS to install ad and editorial systems
ASSEN, NETHERLANDS — April 6, 2012 — Belgian publisher, ATLAS, has
chosen Anygraaf's Neo publishing system and AProfit ad management system for its publishing software
needs. Sales and installation of the system will be handled by Penthion Media Technologies, Anygraaf's
distribution partner in the Netherlands.
ATLAS is a weekly newspaper published in South West Vlaanderen. Distributed throughout
the majority of the province, ATLAS has a circulation of 150,000. The search for a new system at ATLAS
was instigated due to the discontinuation of the previously installed software package.
Director Martin Courtens says that "we kept encountering limitations with our current
system. One day I found a brochure from Penthion on my desk and, after reading it, decided to investigate
further." After an on-site demo was given to key staff members at ATLAS, Courtens was convinced. "During the
demo I noticed that Penthion appeared to know the publishing industry quite well. They are ready to work
with the customer and not impose a standard implementation. Once we had a cost outline, the decision was
quickly made that we would do business with the Dutch."
The Neo publishing system is a framework for the control and management of the editorial
enterprise. It includes documents, editorial resources, event calendars, ideas, projects, plans and
planning tools. Internal archives as well as the Internet can be accessed from within Neo, centralizing
and simplifying data searches. Neo addresses the challenges of the publishing industry by providing
advanced tools for communication, efficient ways of routing material to multiple publishing channels,
instant messaging and a variety of asset classification options.
AProfit offers complete functionality for booking, billing and tracking ads. Ad order entry
and ad tracking are managed within a system that integrates with asset management and page and edition
planning solutions. AProfit delivers time savings and offers customers greater access with capabilities to
book ads, submit material and approve proofs via the Internet. AProfit lets users book, track and plan ad
placement from one common system.
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Established in 1946, the weekly magazine 'ATLAS' is well known in South West Vlaanderen. With a weekly
circulation of 150,000, ATLAS covers a large part of the province of West Vlaanderen. As a local publisher,
ATLAS is very close to everything that happens in the region including cultural, social and sporting
About Penthion Media Technologies
Penthion Media Technologies has over 12 years experience as a total supplier of automation solutions for
publishers of both magazines and newspapers. Penthion is the exclusive supplier of Anygraaf products. In recent
years, the company has become recognized for the Doris publishing production system, which is installed at 30
publishers in the Netherlands.
Anygraaf Oy is the Finnish developer of asset management and publishing
production systems. Founded in 1996, Anygraaf Oy maintains offices
in Helsinki and Turku, Finland and provides sales, service and support
through its Swedish subsidiary Anygraaf Ab. Resellers in Germany, Latin America,
the Caribbean and the Netherlands provide additional sales and support services.
Anygraaf USA, Inc. is the North American agent
for the Finnish software firm Anygraaf Oy providing sales, services
and support for the complete line of Anygraaf products.
Anygraaf USA, Inc.