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Finnish Magazine Publisher to Implement Anygraaf's Ad System

A-lehdet reinforces current toolset with AProfit

HELSINKI, FINLAND — June 12, 2012 — Magazine publisher, A-lehdet, has selected Anygraaf to implement its AProfit advertising management software. AProfit will help to streamline workflow and integrate with A-lehdet's current systems. The current project plan is to implement ad reservation management first, and initiate advertising sales support functions in a second stage.

A-lehdet recently acquired Forma Publishing Group Oy. Forma has been utilizing the AProfit system since August of 2010 and Forma's positive experience with the system encouraged the introduction of AProfit throughout the A-lehdet organization. A-lehdet's IT Architect, Timo Kurkikangas, says, "This solution is well suited to the current environment at A-lehdet and makes it possible to provide better media sales solutions in the future".

AProfit, a part of Anygraaf's Profit series of financial systems, offers complete functionality for booking, billing and tracking ads. Ad order entry, layout and ad tracking are managed within a system that integrates with asset management and page and edition planning solutions. AProfit delivers time savings and offers customers greater access with capabilities to book ads, submit material and approve proofs via the Internet. AProfit lets users book, track and plan ad placement from one common system, as well as providing sales staff with integrated CRM tools.

Other Profit series systems include CProfit circulation management, CDProfit carrier and distribution management, PProfit commercial printing job management and ImageProfit for image sales.

Anygraaf's Product Manager, Harri Taskinen, says, "AProfit is an excellent tool to manage and control media sales and marketing. Our system will definitely help fill the needs of the skilled and diverse sales and marketing staff at A-lehdet".

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About A-Lehdet
A-lehdet Group is a media company comprised of A-legdet Oy, Arkkinointiviestintä Dialogi Oy, Image Kustannus Oy and A-kustannus Oy. The parent company was founded in 1933 and is currently the third largest producer of magazines in Finland. A-lehdet has a staff of over 500 and revenue in excess of €100 million..

About Anygraaf
Anygraaf Oy is the Finnish developer of asset management and publishing production systems. Founded in 1996, Anygraaf Oy maintains offices in Helsinki and Turku, Finland and provides sales, service and support through its Swedish subsidiary Anygraaf Ab. Resellers in Germany, Latin America, the Caribbean and the Netherlands provide additional sales and support services.

Anygraaf USA, Inc. is the North American agent for the Finnish software firm Anygraaf Oy providing sales, services and support for the complete line of Anygraaf products.

Editorial Contact:
Erin Flynn
Anygraaf USA, Inc.

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