Anygraaf USA :: News :: Finnish Magazine Publisher to Implement Anygraaf's Ad System
FOR IMMEDIATE RELEASE
Finnish Magazine Publisher to Implement Anygraaf's Ad System
A-lehdet reinforces current toolset with AProfit
HELSINKI, FINLAND — June 12, 2012 — Magazine publisher, A-lehdet, has selected
Anygraaf to implement its AProfit advertising management software. AProfit will help to streamline
workflow and integrate with A-lehdet's current systems. The current project plan is to implement ad
reservation management first, and initiate advertising sales support functions in a second stage.
A-lehdet recently acquired Forma Publishing Group Oy. Forma has been utilizing the AProfit
system since August of 2010 and Forma's positive experience with the system encouraged the introduction of
AProfit throughout the A-lehdet organization. A-lehdet's IT Architect, Timo Kurkikangas, says, "This solution
is well suited to the current environment at A-lehdet and makes it possible to provide better media sales
solutions in the future".
AProfit, a part of Anygraaf's Profit series of financial systems, offers complete functionality
for booking, billing and tracking ads. Ad order entry, layout and ad tracking are managed within a system that
integrates with asset management and page and edition planning solutions. AProfit delivers time savings and
offers customers greater access with capabilities to book ads, submit material and approve proofs via the
Internet. AProfit lets users book, track and plan ad placement from one common system, as well as providing
sales staff with integrated CRM tools.
Other Profit series systems include CProfit circulation management, CDProfit carrier and
distribution management, PProfit commercial printing job management and ImageProfit for image sales.
Anygraaf's Product Manager, Harri Taskinen, says, "AProfit is an excellent tool to manage and
control media sales and marketing. Our system will definitely help fill the needs of the skilled and diverse
sales and marketing staff at A-lehdet".
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A-lehdet Group is a media company comprised of A-legdet Oy, Arkkinointiviestintä Dialogi Oy,
Image Kustannus Oy and A-kustannus Oy. The parent company was founded in 1933 and is currently
the third largest producer of magazines in Finland. A-lehdet has a staff of over 500 and revenue
in excess of €100 million..
Anygraaf Oy is the Finnish developer of asset management and publishing
production systems. Founded in 1996, Anygraaf Oy maintains offices
in Helsinki and Turku, Finland and provides sales, service and support
through its Swedish subsidiary Anygraaf Ab. Resellers in Germany, Latin America,
the Caribbean and the Netherlands provide additional sales and support services.
Anygraaf USA, Inc. is the North American agent
for the Finnish software firm Anygraaf Oy providing sales, services
and support for the complete line of Anygraaf products.
Anygraaf USA, Inc.